The founders and the passion: how everything started from a friendship
Reviving the almost extinct Custom Dress Making Trade
We are the only female run and owned tailors in Connecticut who are truly bespoke, as our 100% hand-tailored pieces are skillfully crafted for the most sophisticated women right in our Atelier in Darien CT, with our own hands.
Bespoke tailors mainly cater to men, leaving women who want to dress well often at a loss about where to get a well-cut shirt, suit, or dress.
The custom dressmaking trade is practically extinct. Even the most stylish and affluent women are prepared to wear the seemingly only choice of ready-to-wear, mass produced clothing.
They are left desperately hoping the piece will fit both the bust and the waist, or wishing it came with sleeves, or maybe in a different color/pattern.
Elena Niejelow and Svetlana Sokolova opened SOKAYRI Atelier and Boutique in February of 2018 in the beautiful town of Darien to welcome their already existent private clients who came from far ranging places such as: Long Island, Manhattan, Greenwich, Westport, Hartford and Vermont.
They would now offer the women in Connecticut an opportunity to experience the long-lost art of custom dressmaking while bringing it to a whole new level.
Sokayri follows the ideals of old school tailoring, where quality is the main goal of the process, yet still applying modern techniques and keeping up with the pulse of fast-paced fashion trends.
Svetlana is a third-generation tailor from Tashkent, Uzbekistan, she grew up among fabrics, patterns and elegant gowns, and now has dedicated her life to threads, needles and fine creations for ladies with the most refined taste. When she moved to the United States, she immediately started receiving orders from her friends, and friends of theirs in turn.
One of these was Elena Niejelow.
Svetlana and Elena met a birthday party, which both of their then 3-year old daughters attended.
The two quickly became friends, and eventually business partners.
They both share a passion for fashion, beautiful fabrics, and what can be created with their own hands in order for the woman who wears their creation to feel comfortable, beautiful and confident.
Being better artists than business ladies, they care more for quality than cutting corners for profit.
In fact, the process of making of a new bespoke garment is always magical and personal: you are creating something unique that reflects the personality of that particular individual for whom it is being made.
Elena and Svetlana work on a flexible schedule and always welcome an open conversation with you to ensure the product they create is to your fullest satisfaction.